In late 2020, a number of organizations, including DuckDuckGo, expressed support for the privacy-centric Global Privacy Control initiative. It is understood that GPC is working to promote an open standard that will help users to take their rights to anti-online tracking to a new level. In an update, DuckDuckGo announced today that it will enable this setting by default in its Android/iOS mobile App, as well as in its extensions for Chrome, Firefox and Edge browsers.
When Global Privacy Control is enabled, the GPC signals to the sites the user visits that the user has chosen not to be tracked by default. In a nutshell, the service provides de-tracing for a user’s Web session.
Building on California’s Consumer Privacy Act (CCPA) and the EU’s General Data Protection Regulation (GDPR), global privacy controls (GPC) can also provide additional privacy safeguards — especially against sites that may resell or share user data with advertisers/data brokers.
Publishers known to support the GPC initiative already include the New York Times, the Washington Post and Automattic. In addition, DuckDuckGo revealed that users can now enforce GPC Settings when visiting the above sites.
If you are interested, you can update the DuckDuckGo iOS app to 7.61.11+ and Android version to 5.73.0+. On a desktop, just install the DuckDuckGo Privacy Essentials extension (or update to version 2021.1.8) in Google Chrome, Mozilla Firefox, Brave, and Microsoft Edge browsers.